Brand Guide
Discovery Church Brand & Style Guide
2025
WHAT IS A BRAND?
A brand is the overall identity and perception of an organization, shaped by its mission, values, visual identity, and style. It encompasses everything from logos, colors, and typography to the tone of voice, messaging, and the way people interact with the organization across digital, print, and in-person experiences.
WHY DO WE NEED ONE?
With multiple campuses and 20+ ministries, a strong brand helps to create a unified, recognizable, and trustworthy presence. Consistent branding ensures clear communication, strengthens engagement, and makes it easy for people to connect. It can also help streamline collaboration and reinforces the church’s mission, to make disciples of Jesus
TOTAL TEAM EFFORT
The Communications Team is responsible for ensuring that all communication—both internal and external—is clear, consistent, and aligned with the church’s mission. However, every Discovery team member plays a vital role in shaping and managing our brand.
A Strong Brand leads encourages...
UNITY IN MESSAGE & PURPOSE
1 Corinthians 1:10 – ”I appeal to you, brothers and sisters, in the name of our Lord Jesus Christ, that all of you agree with one another in what you say and that there be no divisions among you, but that you be perfectly united in mind and thought.”
→ A strong brand helps unify our messaging so that we communicate as one body, with clarity and consistency.
EXCELLENCE IN COMMUNICATION
Colossians 3:23-24 – ”Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
→ Our communication reflects our commitment to excellence, ensuring that we represent Christ and His Church well.
CLEAR & EFFECTIVE MESSAGING
The Communications Team is responsible for ensuring that all communication—both internal and external—is clear, consistent, and aligned with the church’s mission. However, every Discovery team member plays a vital role in shaping and managing our brand.
REPRESENTING CHRIST WELL
GOOD STEWARDSHIP OF RESOURCES
Luke 14:28 – “Suppose one of you wants to build a tower. Won’t you first sit down and estimate the cost to see if you have enough money to complete it?”
→ A thoughtful approach to communication strategies helps steward our resources and efforts for greater kingdom impact.
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