Who We Are

OUR PRACTICES

INVITE

Sharing my story and the story of Jesus with those who do not yet know Him.

SERVE

Investing my time and talents in God’s work.

GIVE

Returning to the Lord a portion of what belongs to Him.

BELONG

Connecting with others for spiritual growth and support.

GATHER

Participating faithfully in worship services

ABIDE

Living in an ongoing relationship with Jesus.

BRAND PROMISE

At Discovery Church, you’ll find faith, purpose, and connection—plus the support you need to grow as a fully devoted disciple of Jesus.

BRAND POSITIONING

For anyone seeking significant life change in a grace-filled environment, Discovery Church, a multi-campus church in Greater Orlando, helps people know God, find community, and make a difference through intentional, relational discipleship and vibrant, equipping ministries designed to help every believer mature and multiply.

VOICE & TONE

VOICE

Unchanging

Our Voice is our personality. It stays the same across all platforms and reflects our heart as a church:

Warm, approachable, and real 
We are a welcoming community that speaks with authenticity.
Faith-filled and encouraging
Our words should always point people toward Jesus and inspire growth.
Relatable and conversational
We use language that connects with people, not church jargon that may alienate them.

TONE

Adaptable

While our voice remains consistent, our Tone adjusts based on the message, audience, and platform.

Examples:

A Sunday announcement should be clear, confident, and inviting.
A social media post can be more casual, engaging, and fun.
A pastoral email may require a gentle, thoughtful, and compassionate tone.
An event reminder should be direct, helpful, and warm.
A sermon or teaching moment could be more authoritative and biblically grounded.

AUDIENCE

Audience Persona 1: The Rooted Family — Approx. 46%

“Going to church regularly will make a big difference in the life of our family.”

Established families with kids ages 8–16. Seeking a church with strong Kids/Youth ministries, clear truth, and authentic community. Prefer substance over flash. They value growth, structure, and trust.

Fathers are a key influence—when they’re engaged, the whole family follows. These families are also our future leaders and volunteers.

Age: 35–45
Children on Instagram, TikTok, Snapchat, YouTube
Parents active on Instagram
Prioritize teaching, community, and clear purpose
Prefer larger, credible churches with local impact
Digitally engaged and value strong programming

Audience Persona 2: The Next Gen Church — Approx. 22%

“I want to grow, serve, and belong somewhere real.”

Young adults ages 18–27 in college or early career, exploring identity and faith. They’re looking for authentic connection, spiritual depth, and a place to make a difference.

This group brings innovation, energy, and cultural relevance.

Age: 18–27
Values: belonging, truth, service
Active on TikTok, Instagram, and YouTube
Prefers flexible discipleship formats
Looks for leadership development opportunities
Open to mentoring and being mentored

Audience Persona 3: Generational Pillars — Approx. 32%

“I’ve grown here, and I want to help others do the same.”

Adults in a new season after raising families—faithful, wise, and deeply invested. They bring stability, history, and influence to our community.

Their presence, leadership, and support are vital to a healthy, cross-generational church.

Age: Late 40s+
Values: depth, consistency, impact
Active on Facebook & Instagram
Seeks meaningful roles, not just attendance
Strong givers and mentors
Influential in creating a legacy culture

Questions about our brand?

Ask Communications!

communications@discoverychurch.org

discoverychurch.org/events

@DiscoveryFL

@DiscoveryChurchFL