Design Elements
TYPOGRAPHY
The preferred approach is to use the DC icon in tandem with our wordmark. Paired together, they create a strong presence of brand and identity.
ITC
AVANT
GARDE
GOTHIC
The letterforms are highly structured, making them appear balanced and visually pleasing.
It works well in both display and body text.
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HELVETICA
FONT
FAMILY
Helvetica serves as a great secondary font because it is a neutral and highly readable choice for body text that doesn’t compete with our Primary Font’s personality.
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VENICE
BLVD
FONT
FAMILY
Venice Blvd is the primary font for STUDENTS, echoing the bold structure of ITC Avant Garde Gothic while offering a modern, trend-forward reinterpretation of the classic sans serif.
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PROXIMA
SOFT
FONT
FAMILY
Proxima Soft is the primary font for KIDS, matching the boldness of ITC Avant Garde Gothic while introducing a softer, more playful take on the classic sans serif.
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HANDSOME
PRO
FONT
FAMILY
Handsome Pro serves as an organic and expressive complement to the bold geometric fonts in the system. Its handwritten script style introduces warmth and contrast without leaning overly feminine, maintaining a neutral tone that works across audiences. With a bold, confident presence and stylized character, it avoids the delicacy of thinner scripts while still offering a sense of personality and flow.
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