Design Elements
COLOR
Our green is iconic. Visible from miles away. It’s our most identifiable asset, covering all core collateral and marking our buildings internally and externally.
We’re leaning into a family of greens to leverage brand recognition. Fresh and inviting, this expanded palette nods subtly to our heritage and propels us into Discovery’s future. We aim to always ensure a presence of brand greens, either within the composition or through the presence of our logo/mark.
Discovery Green, our most prominent brand color, symbolizes growth, renewal, and harmony—values that echo the heart of our mission. Green should be present in every composition or paired with the Discovery logo. While green anchors our brand, our broader sub-brand palette reflects the diversity of our community and leaves space for exploration and creative expression.
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